Coincidence does not exist
I have been trying for years to get Ed, my business partner, to use a CRM system Until now this has failed, his reason: it costs me too much time and it is too complicated.
At the end of 2020 I was asked by HubSpot whether I wanted to become a HubSpot partner with Aumatics. I heard of HubSpot, I knew most marketers loved it. But CRM…… not really, until …
Ring, ring: Hey Jaap, it’s Ed, I’ve found a CRM system, that is really great! Me: you do? What system? Ed: “HubSpot!” Me: You’ve got to be kidding me!
Hubspot Lions Sales Program
At the beginning of Q2, I was approached by Gary Murphy (our great HubSpot CAM (Channel Account Manager) whether I wanted to join the HubSpot Lion programme. In this programme, given by the amazing Dan Tyre, – once HubSpot’s employee no. 6 – I was brought back down to earth and I was taught his vision of sales in 8 weeks and to my fellow Lions.
Thank you Dan Tyre, thank you Gary Murphy for signing up for the Lion Programme. Thank you my fellow Lions: Louise Varley, John Caruso, Christian Geissendoerfer, William Bridgman, Tina Kim, Shelisa Demuth, Ben Rubin & Greg Olson for all your help and staying in contact afterwards.
HUBSPOT CRM + Skilled integration by Aumatics
What have I learned? A lot. Really a lot. First: HubSpot is a social enterprise, that they really care about their employees, partners and customers.
For example, HubSpot partners are encouraged to work together. In addition, a lot of knowledge, training and certifications are/are provided by HubSpot for free. Wake up Salesforce, wake up Microsoft (or rather not….).
And the biggest takeaway, prospecting (cold calling) only works if:
- you approach people with respect;
- stand while calling (do not sit down) and smile;
- very calmly, even more calmly: pronounce your name and your company name;
- Pauses, pauses for almost two seconds:
“Paul, this is DAN from HubSpot
…………..” (aka the Dan Tyre pause)
- Be helpful and don’t try to sell (If you want to be great at sales, you have to be great at helping” – Dan Tyre).
Last week, all of HubSpot is closed for a whole week. Why, because they care, they care about and respect their employees:
Call me, email me