What is Social Engineering?

What is social engineering? Discover cybercriminals' smart tricks and get practical tips to protect yourself and your organization against this threat.

Cybersecurity
Roel van den Bleek
21/8/2025

Social engineering is a collective term for methods by which malicious parties manipulate people into sharing confidential information or taking actions that may be harmful. Think of stealing login details, gaining access to a secure building or even disrupting business processes. What makes this technique so effective is that it responds to human emotions such as trust, fear, and curiosity.

In a world that is increasingly dependent on digital technology, we see that cyber attacks are becoming more complex. But what if the weakest link in your security isn't technology, but people themselves? That's where social engineering comes in.

Physical Social Engineering

Although most attacks today are digital, physical social engineering remains a powerful tool. This method focuses on gaining physical access to sensitive locations.

Examples of physical social engineering:

  • Tailgating: An attacker pretends to be an employee and simply follows an employee who enters a secure area.
  • Fake identity: Someone pretends to be a mechanic or supplier to gain access to critical areas.
  • Abandoned USB sticks: A USB stick is strategically placed in the hope that someone will pick it up and insert it into their computer.

Although physical social engineering is less common than digital variants, it can have disastrous consequences. Companies must remain alert not only digitally, but also physically.

Digital Social Engineering

In digital social engineering, attackers use technology to deceive victims. This often happens via email, social media or other online channels.

Common forms:

  • Phishing: Emails that look like they come from a trustworthy source but are intended to steal information.
  • Spear phishing: Targeted attacks against specific individuals with personalized messages.
  • Vishing (voice phishing): Telephone attempts to obtain sensitive information.
  • Smishing: Phishing via text messages.

As we communicate more and more online, digital attacks are becoming more sophisticated. Fake websites are almost indistinguishable from real ones, and attackers use personal information they find on social media.

How does Social Engineering work?

At the heart of social engineering is manipulation. Attackers play on human weaknesses such as curiosity, time pressure or gullibility.

The four-step process:

  1. Research: Attackers gather information about the target, such as names, functions, and routines. They do this via public sources or social media.
  2. Building trust: The attacker pretends to be someone trustworthy, for example a colleague or an IT employee.
  3. Outturn: The victim is manipulated to provide information or perform a specific action, such as clicking on a link.
  4. Exfiltration: The attacker uses the information obtained to gain access to systems or data.

What makes social engineering so dangerous is that most people aren't aware they're being manipulated — until it's too late.

Which Techniques Are Commonly Used?

Social engineers have a wide range of techniques at their disposal. Here are some of the most common ones:

  1. Phishing:
    A classic technique where an attacker lures a victim to a fake website via email. Think of a message from a “bank” telling you to change your password immediately.
  2. Pretexting:
    This means that an attacker invents a credible story to extract information. For example, a “help desk employee” who calls to reset a password.
  3. Baiting:
    Attackers use something attractive as bait, such as a free download or a “reward” you get after entering data.
  4. Tailgating:
    Physically piggybacking an employee to enter a secure location.
  5. Whaling:
    A targeted attack on top managers or CEOs, often targeting sensitive information.

What are the goals of Social Engineering?

Social engineering can have various goals, depending on who is behind it:

  • Financial profit: For example, stealing credit card information or transferring money.
  • Company Information: Attackers often want access to sensitive documents or customer databases.
  • Sabotage: In some cases, it involves disrupting business processes or damaging reputations.
  • Facilitating attacks: Social engineering is often used as a stepping stone to more complex cyber attacks, such as ransomware or hacking.

Characteristics of Social Engineering

Recognizing social engineering is crucial. Here are some red flags to watch out for:

  1. Unexpected Requests: ZLike an email from the “CEO” with an urgent request to transfer money.
  2. Urgency: Many attacks create a sense of time pressure.
  3. Too good to be true: Think of an email saying you've won a lottery.
  4. Unusual Communication: For example, a call from a “bank employee” outside office hours.

What's the difference between phishing and Social Engineering?

Phishing is a specific form of social engineering. Where social engineering includes all methods that use manipulation, phishing focuses specifically on digital communications, such as emails and messages.

Is Phishing a Form of Social Engineering?

Absolutely. Phishing is probably the most well-known form of social engineering, but it's just one of many techniques. A phishing email can open a door to further manipulation and more sophisticated attacks.

Tips and advice to prevent Social Engineering

Fortunately, there are ways to protect yourself and your organization:

  1. Train Staff: Make sure your team is trained to recognize suspicious activity. Regular practice with fake phishing campaigns can help with this.
  2. Use Two-Factor Authentication (2FA): Even if credentials are stolen, 2FA offers an extra layer of security.
  3. Check Requests: Call back the sender at a known number to verify a request.
  4. Restrict Public Information: Share as little personal information as possible on social media, especially if you have a public position.
  5. Update Software: Many attacks exploit known vulnerabilities in legacy systems.
  6. Awareness: Encourage a culture where employees dare to report suspicious activity.

Conclusion

Social engineering is one of the most insidious methods of cybercrime. It does not focus on technology, but on human emotions and behavior. By being aware of the risks and taking precautions, you can prevent a lot of damage.

Want to know more about how to protect your organization against social engineering? Please contact Aumatics. Our experts are happy to help you with a security strategy that suits your organization.

Geschreven door:

Roel van den Bleek, Sales & Marketing Manager Aumatics

Roel van den Bleek

Sales Manager

Roel is verantwoordelijk voor de Sales en Marketing binnen Aumatics. Met een rijke ervaring en een passie voor IT geeft Roel adviezen precies op maat.

Get started today
for a safe tomorrow.

Because yesterday could have been too late.

Microsoft Gold Partner
24/7 security
Broad partner network

Book a free consultation today!

Wondering how we can help you?

We will contact you within 1 business day!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.