Microsoft is adapting its licensing model for business users. The Microsoft NCE (New Commercial Experience) will take effect from March 1. Doing nothing can lead to significant cost increases. The most important changes at a glance.
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Convert website visitors into leads and then into customers; you can fill all your hours with it. So you better have a CRM filled with high-quality contacts. It seems simple. But without good CRM, no high-quality email addresses. HubSpot helps you increase quality. Quite a game changer, especially when you send mailings, as we discovered in practice at Aumatics.
For years I have been involved in the implementation of CRM systems. From Epona ContactManager, SugarCRM, Salesfore to a worldwide full-blown Microsoft Dynamics CRM with field services and ClickDimensions as e-mail marketing tool for companies with an annual turnover of + €200 mln. Despite the success that I achieved with this, the many testimonials and good friendships that I kept from this, I always heard a little voice in the back of my head telling me that it CRM should be easier and simpler.